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Research
Lectures |
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Aesthetics, semiotics
and visual communication |
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We all talk about aesthetics. But
what does it mean? The German philosopher Baumgarten introduced
the Greek word "aesthetica" into our languages first in 1735
and published a book with this title in 1748. The idea was to
establish a science of the sensual perception.
The idea was to set rules how an artist should create his work
and how the viewers should react on it. This made some sense
in those days when art had the function to imitate nature (ars
imitatur naturam), but latest after Hegel's ideas to define
the theory of expression, the discussion should have stopped.
While aesthetics did not develop from a philosophy into a science
(as planned), the philosophy of Semiotics had a renaissance
in the 60ies of the last century and developed dynamically into
a science. The research results within Semiotics give evidence
that this is the appropriate scientific background of visual
communication.
Visual Communication Design is not another word for Graphic
Design. The difference between both directions is as big as
the difference between literature and linguistics.
Result of a research concerning the theoretical background of
Visual Communication Design. First presentation in Bergen in
March 2005.
Free downloadable
PDF in English.
Thank you for correct quoting, linking and giving a short message
in case of use.
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